Ford Model T - Value to Employees

Imagine for a moment that the year is 1915. You are 23 years old. You started your working life on a on farm in the state of Michigan making $1.00 a day or approximately $250 a year.

You've heard that there are better paying jobs in the city and so you move to Highland Park where you're lucky enough to get a job at the Ford Motor Company. Although the work is hard you can now make $5 a day or $1200 a year, five times what you made as a farm worker. Even more exciting is the fact that you now own a car.

When you began your working life on the farm cars cost around $3500 and were only available to the rich. Now the very car that you help to produce everyday sells for $400 and whereas as a farm worker it would have taken you 14 years wages to purchase a car you can now do it for just 4 months wages. The value you find in owning a car is enormous. The freedom you now have would have unimaginable when you were a farm worker. You now have the opportunity to drive where you want, when you want. No more waiting for trams, buses or trains. By contrast the Ford Motor Company selling a lot of cars.