About

This site is about innovation and how you create innovation.


Could you live without innovation?

Here is a challenge. When you wake up tomorrow morning before you get out of bed vow to spend your day living a life that doesn’t make use of something that at one time was an innovation. 
Well you’ve immediately failed because unless you are lying out on the savanna curled up under a tree you are probably lying on some form of bed - a contraption that someone invented, refined, refined and refined again until the product on which you have been sleeping was developed.

If you wake up warm and comfortable its probably because you are in house that is heated or cooled, so many innovations here we would quickly lose count.
Its unlikely that you will head out to the woods to collect wild eggs or kill a pheasant for breakfast. Instead you will sit down to food that was bought at the supermarket, food that will be easy and quick to prepare.


Take a shower before you leave the house and....


Get in your car or catch a bus and....


Well you get the idea.


Virtually everything we do in developed countries uses something that was at one time an innovation.


This Site and Innovation

If you look at stories of innovation you see a process emerging. A process that starts with an idea, goes on to development and finally an innovation emerges.
This site looks at all three steps:

  • The creative process that gives rise to ideas
  • The development process in which there is often much failure
  • The innovation, being the introduction of a new idea and how its accepted.


The material in the site is often presented in the form of stories or anecdotes that illustrate part of the three step process.


Who would find the site useful?

If you are interested in creativity and innovation you might find this site takes a different slant - what does winning the European Champions League have to do with creativity - with a series of stories and tools drawn from the real world.

If you are an executive responsible for building the value of your firm you might find the whole subject of full of promise, albeit very scary.